Last week I watched a webinar by Carrie Green about YouTube Video Marketing. Featured was the talented James Wedmore - an expert on YouTube Video Marketing who makes lots of entertaining videos sharing his advice and tips on how you too can create great, professional looking videos. For a long time now I’ve read statistics about the popularity of YouTube i.e. it’s the second most popular search engine after Google, with increasing numbers of people starting to search in YouTube for a video to answer their queries, etc – but I’ve never actually taken any action to create my own videos, and take adavantage of YouTube’s potential. I’ve just consumed videos, rather than create them.
So, after being inspired by the talented James Wedmore I’m considering making some videos of my own. Now don’t worry, I don’t plan on personally featuring in any of them – they won’t be for this website, instead I’m thinking of doing them for a health & fitness website that I’m developing. The handlful of photos of me on this website are more than enough – the last thing you’ll want to see is a video of me, so fear not I won’t inflict that on you.
I plan on learning what I can from James Wedmore’s website, as he has some very helpful videos ranging from setting up a white backdrop, through to adding sound effects to your videos. James also runs REEL Marketing Insider - a paid for service where he teaches you how to put together professional looking videos. Generally I steer clear of paid for online services such as this, but if the site I’m developing starts getting some decent traffic, then maybe I’ll considering investing in his online video course…. in the meantime I’ll learn what I can from his free YouTube channel videos and website.
I don’t really have a suitable video camera or microphone or light or editing software….. or anything yet, but I’m looking into it. From a few people I’ve watched on YouTube I’m slowly creating a wishlist of equipment such as:
- Video Camera – Canon EOS 6D Digital SLR Camera (but at approx. £1,425 I’d prefer something a lot cheaper), maybe even a GoPro Hero 3 Edition Camcorder – Silver (approx. £280), but while it would be fun to try the GoPro, I think I may want something with more features to give higher quality……….
- Microphone – The Zoom H1 Portable Digital recorder with RODE LAVALIER accessories
- Lights – Softbox Studio Lighting Kit
- Editing Software – Adobe Premiere. But unfortunately it’s not the cheapest software available…..
So I still have to do some further research before I buy anything. It’s been particularly interesting watching some of Yaro Starak’s recent videos on how he is attempting to improve his videos……. so maybe I should just head to Ikea for some of my equipment:
Another YouTube video expert I found via Yaro is Gideon Shalwick :
However, for a beginner like me I think it’s best to work my way through numerous free videos on how to create quality videos and how to promote them rather than pay for an online course…… time will tell if this is the best thing to do. Lastly, if you can recommend any good video editing software then le me know, since the only decent alternative that people have recommended to me is Sony Vegas Movie Studio but I’m also thinking that if I’m going to spend time learning how to use video editing software, then I may as well start with one of the best: Adobe Premiere……